UI / UX Design
B2B Dock
"B2B Dock is a dynamic B2B platform that connects brands, retailers, wholesalers, and resellers — making business collaboration seamless and efficient."
Year :
2019
Industry :
E-Commerse
Client :
B2B Dock
Project Duration :
One Year
The Hook: Project Summary
The Challenge: To solve the complexities and inefficiencies of the B2B trading sector in India by creating a seamless e-commerce platform that directly connects brands and resellers, thereby eliminating middlemen.
The Solution: A user-centric SaaS application designed to simplify workflows, improve product discovery, and streamline order management, all within a clean and intuitive user interface.
Tools Used: Figma, User Interviews, Usability Testing, Competitive Analysis, Miro, Google Analytics (for post-launch metrics).
The Context: Project Overview
The Problem Statement
The B2B trading market in India is a massive, unorganized sector. Small and medium-sized businesses (SMBs) face significant challenges, including a lack of transparency in pricing, difficulty in finding reliable suppliers, and cumbersome, manual order processes. The goal of this project was to leverage technology to disrupt this traditional model and provide a single, trustworthy platform for brands, resellers, and retailers to trade efficiently.
Business & User Goals
Our primary objectives were to:
Enhance Customer Satisfaction: Create a highly intuitive and enjoyable trading experience that encourages repeat business and fosters trust.
Increase Brand Recognition: Develop a consistent and polished design language that establishes B2B Dock as a reliable, modern solution in the market.
Reduce Customer Support Inquiries: Design a self-service platform where key tasks, like finding a product or tracking an order, are so simple that users rarely need to contact support.
My Role & The Team
As the Lead Product Designer, I was responsible for the entire design lifecycle. This included:
Conducting user research and synthesizing insights.
Mapping user flows and defining the information architecture.
Designing wireframes, prototypes, and final high-fidelity mockups.
Collaborating daily with a Product Manager, a UX Researcher, and a team of three front-end developers to ensure a feasible and timely implementation.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
More Projects
UI / UX Design
B2B Dock
"B2B Dock is a dynamic B2B platform that connects brands, retailers, wholesalers, and resellers — making business collaboration seamless and efficient."
Year :
2019
Industry :
E-Commerse
Client :
B2B Dock
Project Duration :
One Year
The Hook: Project Summary
The Challenge: To solve the complexities and inefficiencies of the B2B trading sector in India by creating a seamless e-commerce platform that directly connects brands and resellers, thereby eliminating middlemen.
The Solution: A user-centric SaaS application designed to simplify workflows, improve product discovery, and streamline order management, all within a clean and intuitive user interface.
Tools Used: Figma, User Interviews, Usability Testing, Competitive Analysis, Miro, Google Analytics (for post-launch metrics).
The Context: Project Overview
The Problem Statement
The B2B trading market in India is a massive, unorganized sector. Small and medium-sized businesses (SMBs) face significant challenges, including a lack of transparency in pricing, difficulty in finding reliable suppliers, and cumbersome, manual order processes. The goal of this project was to leverage technology to disrupt this traditional model and provide a single, trustworthy platform for brands, resellers, and retailers to trade efficiently.
Business & User Goals
Our primary objectives were to:
Enhance Customer Satisfaction: Create a highly intuitive and enjoyable trading experience that encourages repeat business and fosters trust.
Increase Brand Recognition: Develop a consistent and polished design language that establishes B2B Dock as a reliable, modern solution in the market.
Reduce Customer Support Inquiries: Design a self-service platform where key tasks, like finding a product or tracking an order, are so simple that users rarely need to contact support.
My Role & The Team
As the Lead Product Designer, I was responsible for the entire design lifecycle. This included:
Conducting user research and synthesizing insights.
Mapping user flows and defining the information architecture.
Designing wireframes, prototypes, and final high-fidelity mockups.
Collaborating daily with a Product Manager, a UX Researcher, and a team of three front-end developers to ensure a feasible and timely implementation.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
More Projects
UI / UX Design
B2B Dock
"B2B Dock is a dynamic B2B platform that connects brands, retailers, wholesalers, and resellers — making business collaboration seamless and efficient."
Year :
2019
Industry :
E-Commerse
Client :
B2B Dock
Project Duration :
One Year
The Hook: Project Summary
The Challenge: To solve the complexities and inefficiencies of the B2B trading sector in India by creating a seamless e-commerce platform that directly connects brands and resellers, thereby eliminating middlemen.
The Solution: A user-centric SaaS application designed to simplify workflows, improve product discovery, and streamline order management, all within a clean and intuitive user interface.
Tools Used: Figma, User Interviews, Usability Testing, Competitive Analysis, Miro, Google Analytics (for post-launch metrics).
The Context: Project Overview
The Problem Statement
The B2B trading market in India is a massive, unorganized sector. Small and medium-sized businesses (SMBs) face significant challenges, including a lack of transparency in pricing, difficulty in finding reliable suppliers, and cumbersome, manual order processes. The goal of this project was to leverage technology to disrupt this traditional model and provide a single, trustworthy platform for brands, resellers, and retailers to trade efficiently.
Business & User Goals
Our primary objectives were to:
Enhance Customer Satisfaction: Create a highly intuitive and enjoyable trading experience that encourages repeat business and fosters trust.
Increase Brand Recognition: Develop a consistent and polished design language that establishes B2B Dock as a reliable, modern solution in the market.
Reduce Customer Support Inquiries: Design a self-service platform where key tasks, like finding a product or tracking an order, are so simple that users rarely need to contact support.
My Role & The Team
As the Lead Product Designer, I was responsible for the entire design lifecycle. This included:
Conducting user research and synthesizing insights.
Mapping user flows and defining the information architecture.
Designing wireframes, prototypes, and final high-fidelity mockups.
Collaborating daily with a Product Manager, a UX Researcher, and a team of three front-end developers to ensure a feasible and timely implementation.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.